BCS Prima
Elevating Luxury Interiors Through Bespoke Furniture
Bring Your Vision to Life
At BCS.Prima, we partner with developers, architects, design studios, and private clients to deliver high-end furniture solutions across North America.
From single statement pieces to fully customized projects, we bring each vision to life with precision, craftsmanship, and attention to detail.
With access to an exclusive portfolio of premium brands, we create refined spaces that embody sophistication, functionality, and timeless design.
Our Brand Partners for Prima
Our Team
Paolo Di Rubbo
Managing Partner BCS.PrimaNorth America
Paolo has over 34 years of experience managing global sales networks. He worked as a resident manager in Italy, Germany, Switzerland, and the U.S., holding various managerial roles in sales, logistics, and administration. His expertise lies in international sales, marketing and business development.
Helen Taylor
Client PartnerCalifornia
Helen is an (LS) certified Interior Designer with 15+ years of experience across the US and Mexico. She specializes in modern interiors, luxury furniture, custom cabinetry, and specialty lighting. Her collaborative approach enhances each client's vision while expanding their stylistic range.
Canaan Ward
Client PartnerFlorida
With over 30 years of combined experience in the furniture industry, the team brings together sales leadership and interior design expertise, offering strong market insight, product knowledge, and disciplined execution to guide projects efficiently from concept to completion. Canaan manages commercial projects in collaboration with design studios and local developers.
Leslie Thorton
Client PartnerTexas
Leslie brings over two decades of experience at the intersection of high-end residential design and luxury real estate. With a strong design foundation, she positions premium products with authority, translating materials, craftsmanship, and technical detail into clear value for architects, designers, and clients.
Aubrey Rozan
Client PartnerCalifornia
With over 30 years in the furniture industry, Aubrey brings deep expertise and a collaborative approach, delivering tailored solutions through close work with design studios, showrooms, and developers to create seamless, effective results.
John Merselis
Client PartnerNew York
John is an interior design and luxury furniture sales professional with over 20 years of experience, including managing high-profile showrooms in fast-paced retail and trade environments. He delivers end-to-end execution with clear guidance and decisive product direction, collaborating with design studios and developers to bring concepts to completion.