LUXURY LIGHTING BRAND: UK RE-LAUNCH
GOAL
Boost awareness of Brand across trade professionals specifying high-end lighting fixtures in their projects.
A market-entry GTM built around a sharp ICP: interior designers and architects on high-end central London developments.
Targeted paid campaigns generated qualified demand — channelled directly to a central London dealer we established for the brand, creating a straight line from demand to specification to sale.
Continuous enablement — CPD, training, trade awareness — kept every partner equipped to represent and sell.
SOLUTION
+2150 BROCHURE DOWNLOADS
+1200 NEW FOLLOWERS ON INSTAGRAM
x2 REVENUE VS. PREVIOUS YEAR
RESULTS WITHIN 18 MONTHS