BRITISH KITCHEN BRAND: EUROPEAN EXPANSION
Establish the brand across Western Europe by building a specialised partner network from a standing start.
GOAL
A European market-entry GTM built on a competitive opening: our analysis identified a weakening competitor whose dealer network was exposed — and positioned the brand as its natural replacement.
Entering the French, Belgian, Dutch, German, and Swiss markets simultaneously, structured outreach penetrated that network directly while we built a partner base around a sharp ICP: dealers specialised in shaker kitchens, with the client profile and credentials to carry the range.
Ongoing enablement ensured every dealer was equipped to represent, specify, and sell the brand.
SOLUTION
+7 DEALERS OPENED
€500K+ REVENUE
5 MARKETS ENTERED SIMULTANEOUSLY
RESULTS WITHIN 18 MONTHS