Jaguar Flagship Store - Knightsbridge, London
Jaguar has reimagined its Knightsbridge flagship as a destination for design, culture and hospitality rather than a traditional showroom. Jaguar Land Rover’s in-house spatial design team developed the interiors around a philosophy of “exuberant modernism”. Travertine, tactile textiles and warm brass come together with sculptural forms, strong geometry and carefully composed lighting. Rich red fabrics, inspired by London’s red-brick architecture, warm the ground-floor café, while deep navy tones define the lower-level Design Vault.
BCS team worked alongside Jaguar’s design team to bring a sculptural Italian piece into this bold new setting: Desalto’s Clay table, designed by Marc Krusin. Its two cone-shaped volumes meet at a single point, giving the table a striking sense of balance and lightness. The pure geometry and refined finishes sit naturally with the store’s “exuberant modernism” and its focus on design and craftsmanship.